This Cookie Policy explains how Better Brain Lab LLC ("we," "us," or "our") uses cookies and similar technologies on hesham.us (the "Site"). It should be read alongside our Privacy Policy.

1. What are cookies?

Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work, to improve performance, and to provide information to site owners. We also use similar technologies such as pixels and local storage, which we refer to collectively as "cookies" in this policy.

2. How we use cookies

We use cookies to:

• enable core Site functionality and security;

• remember your preferences; and

• understand how the Site is used so we can improve it (where enabled).

Where required by law, we ask for your consent before setting non-essential cookies. You can change your choices at any time (see "Managing cookies" below).

3. Categories of cookies we use

Strictly necessary cookies: required for the Site to function and to keep it secure. These are typically set by our hosting and security providers (Webflow and Cloudflare) and cannot be switched off in our systems.

Consent preferences: we save your analytics choice in your browser’s local storage under hs_consent. This preference stays on that browser until you change it or clear the Site’s stored data; it has no automatic expiry.

Analytics / performance cookies: help us understand how visitors interact with the Site (for example, which pages are visited). They are set only after you accept analytics cookies in the consent banner.

4. Third-party cookies

Some cookies are set by third parties whose services appear on the Site, including:

• our scheduling provider, Cal.com (when you open or use the booking embed);

• embedded media (for example, YouTube videos may set cookies when you play them); and

• our analytics providers, Google Analytics, Microsoft Clarity and PostHog, which run only after you accept analytics cookies.

These third parties set cookies under their own privacy and cookie policies.

5. Cookies we use

The exact cookies set can vary depending on the features you use. Examples include:

• __cf_bm by Cloudflare, for bot management and security

• cf_clearance by Cloudflare, for security and access

• Webflow session and functional cookies by Webflow, for Site functionality

• _ga and _ga_* by Google Analytics, for analytics (consent-based)

• _clck and _clsk by Microsoft Clarity, for analytics (consent-based)

• ph_* by PostHog, for analytics (consent-based)

6. Managing cookies

You can manage or disable cookies in several ways:

• Cookie settings: open Cookie settings in the footer of any page to allow or decline optional analytics. You can revisit this control and withdraw your choice at any time.

• Browser settings: most browsers let you block or delete cookies. Doing so may affect how the Site works.

• Opt-outs: some third parties provide their own opt-out tools (for example, analytics opt-out browser add-ons).

For more on cookies and how to manage them, see your browser's help pages.

7. Consent

Optional analytics remain off until you choose Allow analytics. To withdraw consent, open Cookie settings in the footer and choose Decline. The Site then stops optional analytics, clears accessible analytics storage and reloads if needed. A Global Privacy Control or Do Not Track signal keeps optional analytics off, even if this browser previously allowed them.

8. Changes to this policy

We may update this Cookie Policy from time to time. The updated version will be posted here with a revised "Last updated" date.

9. Contact

• privacy@hesham.us

• 20289 Stevens Creek, Cupertino, CA 95014